Foreign publishers of women’s and youth press – a threat to polish families?
Foreign publishers have been operating in the Polish media market since 1990. In early 90’s, the women’s and youth press were dominated by four concerns with German capital: Bauer Media, Burda Poland, G+J Poland and Axel Springer Poland. In media studies, they were known as ‘The Big German Four’. From 2001-2013, fusions and acquisitions took place which resulted in concentration of the press market. Research has shown, that Bauer Media became the most important publisher of highly circulated magazines in Poland. This concern dominated three press subsegments: tv-guides, yellow press and true story. This article is an attempt to answer the question whether Bauer Media as a women’s and youth press publisher threatens Polish families?
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